Magical beach photo shoot

The other week we spontaneously decided to hop over to a quiet and secluded beach with a couple of friends. We did a casual outdoorsy photo-shoot of some of the recent items we made. It was so much fun, we had some drinks, took some pictures and even our dog Noodle got to do some exploring:

This particular beach is filled with ruins of old houses and interesting architecture. There are cliffs near the shoreline made out of reddish clay. On top of all the sunset was absolutely magical:

The photos turned out amazing. Here are the highlights:

Awesome Art by Pierre Debusschere

When navigating the interweb we came across this beautiful art by Pierre Debusschere http://pierredebusschere.tumblr.com/


Very inspiring:

Blindfold Magazine

Happy New Year everyone!!

We just got featured in Blindfold Magazine's first print issue. This is very exciting for us, since Blindfold is a great new magazine that covers all types of social and eco-conscious issues, ranging from fashion, art, design, sustainability, etc. We've got a 5 page spread on pages 98-102!!

You can take a look at the magazine's website at: www.blindfoldmag.com

You can also check out the free online version of the magazine at the following link. Just enter the password: blindfold

http://free.yudu.com/item/details/456005/Blindfold-Magazine?refid=130859

 We'd love to hear your feedback!

 

We also put together a great Behind the scenes video from the shoot - a big thanks to Shlomi Cohen for shooting it for us!

Male models are hot. So are new stuffs.

We did a photoshoot with this hottie last week. We shot some of our new organic t's on him along with some of our upcycled men's t's - so much fun!

http://tinyurl.com/6crtxmq -  P.S. smoking isn't cool it just looks like it.

http://tinyurl.com/69amfws

http://tinyurl.com/6crtxmq

Of course, Noodle got a little jealous, so he had to steal the show.

We've also got some new skirts up - I'm loving the black & colorful prints. 

http://tinyurl.com/64s6zws

http://tinyurl.com/6dw5xyy

So... we've been busy and that's my excuse for being a bad blogger lately.

Also exciting - we're back in Plazma! If anyone's in Tel Aviv and wants to see some of our latest and greatest goodies in action, stop by and ask for PopLove :)

Cheers!

<3

Andrea

P.S. - I haven't forgotten about that video I promised you, we're having some technical difficulties :(
I'll let you know as soon as it's been sorted out.

That size 0 thing: Part 3

Alright, I know you're probably sick of hearing about this already, so we're wrapping up our size 0 debate with one final post - a female perspective.

I want to start by clearing something up. I'm not lashing out at someone who is naturally a size 0, like little asian girls or genetically superior freaks or women who are petite (like, 1.60m and a size 0). My problem is with the women who are naturally a size 8, and who look beautiful and healthy as a size 8, but they decide to starve themselves into skeletal oblivion.

WTF?!

On the other hand, I kind of get it. Some really powerful important person once decided that unhealthily skinny was now in fashion, and we haven't been able to drag ourselves out of it since. Way to go Calvin Klein. The worst part - a lot of times, I wish I were that skinny.

There's something about the female mind that is very resistant to logic. We're bombarded with images of "Beautiful, sexy women"who look like they'd be blown away by a gust of wind, and eventually, we start to believe it.

It doesn't matter how often our boyfriends/husbands tell us that we look beautiful at X weight - straight men have very little influence when it comes to fashion.

Thing is, most of us have some basic preservation instincts (or maybe just a lack of will-power?), and we eat. We don't always exercise, but we eat. Then we get frustrated that we can't attain this impossible ideal, and we start to hate our bodies and sometimes ourselves.

The poster-girl for skeleton-woman, Kate Moss, once said Nothing tastes as good as skinny feels. How F***'d up is that?

The only thing that's harder to deal with is someone who WAS a size 0, but isn't any more. Like me. When I was a teenager, I could eat like a pig (ask some of my old friends, they'll tell you!) and I'd never gain an ounce. Unfortunately, everyone's metabolism slows down at some point, and mine did too, and now I'm somewhere between a 4 and a 6.

Me at 17

Now, by most standards, that's pretty slim. Yet I still have an irrational desire to get back to at least a size 2. But maybe it's not so irrational. All I know is that something's shifted in society's ideal version of what's beautiful, and something needs to change.

<3
Andrea

That size 0 thing: Part 2 - The male perspective

There is something captivating (or purely shocking?) in the appearance of a stick-like woman. The bones protruding from odd spots and in funny angles. In a twisted way this appearance  communicates a notion of a "strong woman", a woman who is more powerful than her own nature. The truth is quite the opposite.

There is something very non-feminine about this look. Androgynous gone wrong. At the end of the day an image like this may catch your eye, but most guys wouldn't want to cuddle up with a pile of bones..

Not that I long for the image of the ideal woman of the 50's or 60's. The voluptuous screen goddesses such as Jayne Mansfield, Bridget Bardot, Marilyn Monroe  etc. They just look lazy to me. 

What would be really nice to bring back, would be the ideal female figure of the 80's. Women then couldn't just slim down to look right, they needed to combine a healthy balance of exercise and proper diet, for the toned and fit look. There were beautiful supermodels back then such as Cindy Crawford, Paulina Porizkova and Elle Maspherson.

xo
Shai

That size 0 thing: Part 1

This all started with a fashion ad I got in an email recently. This first thing I thought when I saw it was "WOW, that's awful!"... but I clicked on the ad.

I have a morbid fascination with this whole size 0 thing. I mean, it's not pretty. But it's somehow the norm now. Most people would look at this model thinking "Yep, she looks pretty average for a model." But compared to the average woman, she's so far from normal she might as well be another species.

I remember when I was a kid, models used to be these gorgeous superwomen. I know that Linda and Cindy and Claudia were all slim, but they were still women. Nowadays, models just end up looking like these weird malnutritioned aliens.

 

Beauty is in the eye of the beholder. The questions is, who's this alleged "beholder"? Who decided that impossibly skinny is best? And it's not like skinny has always been the ideal shape. Look at any Renaissance painting and you'll see a hell of a lot more curves than anywhere nowadays. That was way sexy then.

I think it's got a lot to do with what's hardest to achieve. Western cultures have a huge problem with obesity, particularly the US. Where does the majority of international media come from? Duh. If you take into account that a major part of what makes fashion desirable is its exclusivity, then in a twisted kind of way, it makes sense that size 0 is in fashion now. Does that make it right? Of course not!

Approximately 5 million Americans suffer from anorexia and bulimia. About 20% of people suffering from anorexia will prematurely die from complications related to their eating disorder, including suicide and heart problems.

And what for? To look like some kind of abstraction of a female?  

Following this post we will post a part 2: The male perspective, written by Shai, and 
a part 3: The female perspective, written by Andrea. We want to hear your feedback. Are we overreacting or does this bother you too?

<3
Shai / Andrea

Thirsty for change

We're really excited to be a part of the "Thirsty for change" fashion show next week! If anyone's in the Tel Aviv area next week, be sure to stop by and check it out. The show is promoting awareness of water conservation - a serious concern this side of the Mediterranean. We're really looking forward to it, and we'll be sure to post photos afterwards for everyone who couldn't make it person.
If think you might be able to make it, check out the details on the facebook page:
Thirsty for change event

Cheers,
Andrea