We recently did a photoshoot for our Spring / Summer 2010 Catalog. It was super hot, since the weather in Israel hasn't been that wintery lately, and also 'cause we got super hot models this time around.
The general theme for the look of the catalog is the "American Dream".
The catalog should launch by March 1st in all of it's catalogy glory!
Take a look at behind the scenes and the real stuff will follow soon enough!