Works In Progress

I completely didn't realize that it's been so long since we posted anything! Anyone who's been following us on Facebook has seen a bunch of our new pieces that we've been posting on our Sense of Fashion shop. Things are crazy busy (as usual!) but I'll be sure not to forget about posting here. As well, we've got some really cool new geometric designs that we've been working on. Take a look and tell me what you think!

T-Market time!

For those of you who live in Israel, you'll know that the T-Market is an event that every streetwear fashionista waits for. We were in Herzliya this time around, and had a great time! We met some rather tall friends, got a visit from Shai's mum (Noodle was particularly happy about that!), and met some other amazing people... but kept forgetting to take photos of them! Well, next time we'll certainly be sure to be more camera-happy, but all in all we had a great time.

Pretty Pretty Pretty!

I'm SUPER excited to finally be able to say that the Spring/Summer collection is here! We're getting everything together right now to put some pieces up for sale online, but if you're in the Tel Aviv area in the next little while, you can check out Mefoze (www.mefoze.com)

 Cheers!

§Andrea

Spring Romance

With the weather warming up lately (all the way to 35 today!), I'm spending more time wandering around outside, and noticing all those pretty reminders of Spring... flowers blooming, their perfume filling the air... my allergies acting up... but cynicism aside, I felt it was necessary to put together a little tribute to Spring Romance. So here are a few of my favorite things!

Spring / Summer 2010 Catalog!

It finally arrived!  The Spring / Summer 2010 Catalog.

The new line includes a women's sleek camisole, converted from a men's dress shirt, a belted tunic that goes great with tights or skinny jeans,  a fabulous babydoll dress, men's and women's punky shredded t-shirts, adjustable capri pants for men and women, and mens Raglan T-shirts.

All the new items are of course made from recycled materials, making each item a unique creation.  All recycled fabrics are carefully selected at PopLove to create the highest quality items possible.  The finishing touches are hand done in our studio and so every item gets individual attention.

So check out the new catalog, and the items will be added to the online store in the next couple of weeks!

New catalog PDF

Behind the scenes..Catalog Shoot!

We recently did a photoshoot for our Spring / Summer 2010 Catalog.  It was super hot, since the weather in Israel hasn't been that wintery lately, and also 'cause we got super hot models this time around.
The general theme for the look of the catalog is the "American Dream". 
The catalog should launch by March 1st in all of it's catalogy glory!
Take a look at behind the scenes and the real stuff will follow soon enough!

Working on PopLove

We thought we should put up some shots of what we look like when we're creating our creative PopLove creations.  Here's how we look when we cut, paint print etc.  checkit!