It's exciting to read about Mark's and Spencer's new initiative "Shwopping"
They are encouraging their shoppers to donate one item that they no longer want/use each time they shop for a new one.
The idea is to collect as many items for recycling as they sell per year (which is about 350 Million items!)
The donated clothes are then given to Oxfam, who in turn resells, reuses or recycles the garments.
This is a great initiative and puts M&S in line with many other big brands out there who are becoming environmentally and socially aware. It seems that the average consumer is longing for some additional meaning to be part of their shopping experience. People are starting to fill guilty for their consumerist behavior and this is a step in the right direction.
Check out the initiative on the M&S site: